'Export as' was a branding project pitch for the end of year degree show - I worked on this project along side 2 other students which we then pitched to the rest of the course. The intent of the brand was to represent everyone on the course in spite of the diversity as well as symbolising the end of our journey.
Exporting files is a daily task for designers, it is a marker for the end of a project - as we finish university and export ourselves into industry. The brand identity was designed to encapsulate the left-to-right movement of export - following the menu path in Adobe programs. This led us to the use of the lozenge shape which became the foundation of the visual identity.