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Need To Know

Need To Know is a news and careers platform based on Instagram for 15-18 year olds with an identity designed to meet the needs and aspirations of the brand and target audience.

Brand Animation

Need to Know is a brand for teenagers - it needed to be engaging and inviting, versatile and trendy. I designed the brand to look powerful, trustworthy and youthful - three attributes essential to a news and careers platform with a social media presence targeted towards teens that may require endorsement from schools.

The deck:
Logo variation.
N2K brand deck copy 3.008.png
Colour palette.
Brand Typography
The venn-diagram system
Get to Know
Instagram post design
The Need to Know Podcast
Logo selection
Brand personality
Brand patterns
Language devices
Instagram post design
Instagram story skins
The website concept
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