Need to Know

Need To Know is a news and careers platform based on Instagram for 15-18 year olds with an identity designed to meet the needs and aspirations of the brand and target audience.

Brand Animation

Need to Know is a brand for teenagers - it needed to be engaging and inviting, versatile and trendy. I designed the brand to look powerful, trustworthy and youthful - three attributes essential to a news and careers platform with a social media presence targeted towards teens that may require endorsement from schools.

Need To Know

Brand Animation

The deck:

Logo variation.

Colour palette.

Brand Typography

The venn-diagram system

Get to Know

Instagram post design

The Need to Know Podcast

Logo selection

Brand personality

Brand patterns

Language devices

Instagram post design

Instagram story skins

The website concept