As part of a university project, I curated the sustainable stationery brand: Karma. A mission-orientated brand dedicated to making positive change for the benefit of the planet - disrupting the stationery supply chain.
Introducing Karma, a line of sustainable stationery that aims to increase accessibility to sustainability for people who want to make a difference, even in the smallest of ways. Karma is a mission-orientated, sustainable stationery solution committed to helping the environment, ending product waste caused by consumerism, and bringing about positive change for the earth.
I designed the Karma brand to feel free-flowing - the flick of a pen, drawn with ease symbolising the reality of how easy these small changes are to make. The logo mark is encompassed in a circle which is representative of both the meaning of Karma (what goes around, comes around) and the eternal life of each of Karmas products.