Liam Gallagher x Warner Music UK
Warner Music UK collaborated with Liam Gallagher for a competition to produce a merchandise collection launching in Selfridges in honour of his 2022 tour and performance at Knebworth.
The first round concept board
The competition required an initial concept board submission which would determine whether or not we would progress in the competition. Our initial concept board was a compilation of our colour scheme and various images that we were taking primary inspiration from.
At this stage we were uncertain of the direction we were going to take the project in - we had been experimenting a lot with some collage style motifs as well as some typography based designs.
The second round submission
The second round of the competition required a much more detailed and definitive answer to the brief and semi-finalised designs. We went down the route of a chopped, CD collage design in a range of colours combinations from the palette we had developed in the first round. We submitted a total of 16 design variations to be printed across a range of merchandise.
The collection launched in Selfridges on May 27th 2022 coinciding with Liam Gallagher's album launch.