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Liam Gallagher x Warner Music UK

Warner Music UK collaborated with Liam Gallagher for a competition to produce a merchandise collection launching in Selfridges in honour of his 2022 tour and performance at Knebworth.

The first round concept board
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The competition required an initial concept board submission which would determine whether or not we would progress in the competition. Our initial concept board was a compilation of our colour scheme and various images that we were taking primary inspiration from. 

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At this stage we were uncertain of the direction we were going to take the project in - we had been experimenting a lot with some collage style motifs as well as some typography based designs. 

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The second round submission
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The second round of the competition required a much more detailed and definitive answer to the brief and semi-finalised designs. We went down the route of a chopped, CD collage design in a range of colours combinations from the palette we had developed in the first round. We submitted a total of 16 design variations to be printed across a range of merchandise. 

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The Launch
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The collection launched in Selfridges on May 27th 2022 coinciding with Liam Gallagher's album launch.

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